OYA BEAUTY PROFESSIONAL

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FREE OYA Deluxe Color Portfolio with 40 Tube Purchase!

FREE SHIPPING OVER $200

FREE OYA Deluxe Color Portfolio with 40 Tube Purchase!

FREE SHIPPING OVER $200

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Welcome to the OYA Professional Shop!

Welcome to the OYA Professional Shop!

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OYA Permanent ColorView products

OYA Demi Permanent ColorView products

Toners - Bump + ToneView products

Vibrant Direct Color - OYA WildView products

CareView products

StyleView products

SpecialtyView products

2026-2027 OYA Intro DealsView products

OYA Hybrid ConcentratesView products

OYA Fresco Color ConditionersView products

OYA BLONDE Liquid Rapid TonersView products

Blonding / LighteningView products

OYA LotionsView products

OYA ToolsView products

OYA Velvet Specialty LineView products

Professionals know best.

Professionals know best.

At OYA, we know beautiful hair is touched by professionals. Your experience and creativity give people confidence and a sense of style. OYA empowers the artist within you to create extraordinary beauty with a full range of premium hair color, care, style and specialty products. Abundant in nourishing natural ingredients, OYA is offered exclusively to professional salons. We invite you to bring artistry to life and Own Your Art.

Gray coverage with only 10 volume

Gray coverage with only 10 volume

PERMANENT HAIR COLOR

▪ A comprehensive palette of 72 colors all capable of lifting and depositing up to 4 levels

▪ 90 gram/3 oz. tubes offer more applications and savings vs. competitors

▪ 11 inter-mixable series for endless possibilities

▪ 4 series, specifically designed to cover 100% gray hair, no intermixing needed

▪ 5 concentrates that can be combined with any OYA shade

• Mixing ratio 1:1 (1 part color with 1 part OYA lotion)

PERMANENT HAIR COLOR

▪ A comprehensive palette of 72 colors all capable of lifting and depositing up to 4 levels

▪ 90 gram/3 oz. tubes offer more applications and savings vs. competitors

▪ 11 inter-mixable series for endless possibilities

▪ 4 series, specifically designed to cover 100% gray hair, no intermixing needed

▪ 5 concentrates that can be combined with any OYA shade

• Mixing ratio 1:1 (1 part color with 1 part OYA lotion)

DEMI-PERMANENT HAIR COLOR

▪ The perfect solution to support strong healthy hair

▪ 44 colors that work in perfect ‘Harmony’ with the OYA permanent color collection

▪ A clear shade for shine service

▪ Neutral, balanced formula promotes condition, shine, resilience and color retention

▪ 5 concentrates that can be combined with any OYA shade

• Mixing ratio 1:1 (1 part color with 1 part OYA lotion)

DEMI-PERMANENT HAIR COLOR

▪ The perfect solution to support strong healthy hair

▪ 44 colors that work in perfect ‘Harmony’ with the OYA permanent color collection

▪ A clear shade for shine service

▪ Neutral, balanced formula promotes condition, shine, resilience and color retention

▪ 5 concentrates that can be combined with any OYA shade

• Mixing ratio 1:1 (1 part color with 1 part OYA lotion)

ALL OYA Lighteners Mix & Match 2 for $40

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FREE OYA Deluxe + Compact Color Portfolio with 60 tube purchase!

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★ Featured

FREE OYA DELUXE Color Portfolio w/ 40 Tube Purchase!

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FREE OYA Compact Color Portfolio w/ 20 Tube Purchase!

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Purchase 6 OYA Bungee or OYA Textyle for $72

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THE TRUE PROFESSIONAL HAIR COLOR

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